The project involves maintaining and developing the house's visual identity for the Men’s and Women’s collections for the Spring-Summer 2024, Fall-Winter 2024, and Spring-Summer 2025 seasons.
The key challenges include accounting for the cultural contexts of countries across EMEA, North America, and East Asia, supporting the evolution of the house’s image, and preserving its modernist identity. Specifically, the role involves graphic design for assets targeting the Chinese market and highlighting the house’s leatherworking savoir-faire.