The city mascot of Chaumont

Chaumont is a French municipality often described as the “French capital of graphic design”, as it hosts the International Graphic Design Biennial.

Design of the municipality’s mascot as part of the visual identity redesign by the b•v-h studio.

The key challenges involved searching for a symbol that references both the city's history and its biennial, and integrating that symbol into a broader set of pictograms.