The LaM – Lille Métropole Museum of Modern, Contemporary, and Outsider Art – is a museum in Villeneuve-d'Ascq that celebrated its 40th anniversary in 2023.

Design of posters and wayfinding maps, and production of brochures for the museum's visual identity redesign overseen by the b•v-h studio.

The key challenges are to design a variety of assets within a spirit of festive experimentation and graphic excellence.