The ÉSAD Reims
The ÉSAD Reims (Reims Higher School of Art and Design) is a higher education institution formerly split across two sites. It is now benefiting from the construction of a unifying building located in the Port Colbert industrial wasteland in Reims.
This project involves participating in the call for tenders for the design of a new visual identity for ÉSAD Reims, coinciding with the inauguration of the new facility.
The key challenges are to link the visual identity to the new architecture, to assert the school's institutional character regionally, nationally, and internationally, and to ensure the brand guidelines are easily managed by the communications department and embraced by the students.
This project involves participating in the call for tenders for the design of a new visual identity for ÉSAD Reims, coinciding with the inauguration of the new facility.
The key challenges are to link the visual identity to the new architecture, to assert the school's institutional character regionally, nationally, and internationally, and to ensure the brand guidelines are easily managed by the communications department and embraced by the students.
